Reading Response and Thinking about Research Questions Essay - 1

Reading Response and Thinking about Research Questions - Essay Example Nevertheless, the publishing industry has been reshaped over a century through the creation of websites such as Amazon. The book talks about the shift from analogue to digital where now publishers digitally send contents to distributors and retailers who then reaches the potential consumers. Consumers download the digital contents into their personal computers, tablets, smartphones, iPhones and other reading devices. The book clearly shows the disadvantages of traditional mode of publishing and marketing of books. The book contains several essays that help the reader to get a concrete conclusion on the effects of digital changes in publishing and music industries. The essays explain the effects on workflow, designing, and metadata. The tools of the digital workflow and designing of books in the digital age are clearly stated in the book. The essay clearly shows the work made by every player in books publishing industry. That is, the worker of publishers, websites, retailers as well as consumers. The book analysis the use of books as a result of the shift other than digital copies of paper objects. (McGuire and OLeary) 2. For each of the two specific essays you read from the book, please do the following. Give the title/author of the essay. Summarize the reading (use about 3 sentences for each summary), and describe its significance in regard to our course theme. Why are these specific essays of interest to you? â€Å"The Forgotten Consumer† by Jacob Lewis is one of the interesting essay that clearly explain the inefficient market. Digital changes have improved the book industry whereby publishers use the internet to find potential customers for their products. The essay also shows how digital changes have led to growth of talents of many writers and readers. Huge amounts of books, articles, and eBooks are produced every day and this clearly shows development in the publishing industry. The other essay is â€Å"What We Can Do with

Organization Architecture Essay Example | Topics and Well Written Essays - 1250 words

Organization Architecture - Essay Example Part of this is by making sure that Google feels like a small-business, no matter how large and successful the organization may be (â€Å"Jobs,† 2011). Google makes its employees number one by being open to anything that they may have to say. As employees can be a large part of any company’s success, it is important to take their views onboard tailor the workplace to suit their needs. Unlike other organizations, Google is a forward-thinking organization in that diversity is at the forefront of its employee recruitment policies. Google doesn’t just accept difference—they celebrate, support, and thrive on it so that their employees, products, and community can feel the feel effects of it (â€Å"Jobs,† 2011). Diversity in the workplace is becoming increasingly important in today’s modern business environment. Because Google is a well-recognized international organization that has business operations in a wide variety of companies, Google has to take a stand and be at the forefront of diversity in the workplace. Google is not just an equal opportunity workplace, but is rather an affirmative action employer (â€Å"Jobs† 2011). Google is one of the most open and transparent companies out there. Because of this, there is very little control in everyday business operations. Douglas Merrill, senior director of information technology at Google, commented: â€Å"We release a lot of products in beta because that’s the way we understand to interact with our clients† (Farber, 2005). This means that many Google products, when released, do not function as they should. One benefit of this is that Google users themselves can inform the company of any defects in any of their products. This way, Google does not have to employ anyone to check products before they are released to the market. One control that Google does use is their Project Database. This is not really a project tracking system, but rather a reporting sy stem that allows Google employees to check what work they themselves and other employees are currently doing (Farber, 2005). This system is run via an email posting that displays a list of bullet points (Farber, 2005). The good thing about this system is that other workers can check an employee’s output and detect any flaws that may be involved. However, this system is not fully perfect because much of the data that the system displays can be completely meaningless. According to the chief culture officer, Google’s culture focuses upon innovation and teamwork to produce the quality products. Stacy Savides Sullivan is one of the very few people who work at an organization with her position (Mills, 2007). Her main role is to make sure that the company’s distinctive culture is maintained while every employee feels satisfied. Google’s culture is based upon being a flat organization, very little hierarchy, and a collaborative environment (Mills, 2007). Google p romotes individuality among its employees and expects them to think quickly on their feet. Back in 2006, Google co-founders Larry Page and Sergey Brin decided that Google’s culture was slipping away from its traditional values. This was when they came up with the idea of a chief culture officer to manage all of the conflicts that occur in the workplace. Culture is a very important part of the success of Google, so it is vital that this